Why is SEO Essential for your Website? To promote an activity, it is now essential to be present on the internet. And most companies have understood this:
Why is SEO Essential for your Website?
For 92% of VSEs and SMEs, their presence on the internet is essential or useful for their activity, and 69% of them have a website (AFNIC, 2019). The website is in fact the essential tool of presence on the Internet.
However, given the plethora of sites that are online, making yours specifically visible is certainly a real digital obstacle course. Because the achievement of this objective undoubtedly involves the display of your site among the first results when searches are carried out on keywords related to your activity. To obtain such positioning, it is then necessary to implement various SEO techniques.
The benefits of SEO
Called natural or organic referencing, SEO (Search Engine Optimization) is a set of techniques allowing a website to be well positioned on the SERPs (search engine results pages). The adoption of an SEO strategy initially involves indexing sites on search engines, in this case, Google (the most widely used search engine in the world).
Then, in a second more technical and decisive phase, you have to work to position the site well among the results displayed. A 2017 Moz survey reveals that only 21% of Internet users consult more than one result. In addition, 75% of Internet users do not go beyond the first page of results(Hubspot, 2020), and only 7% make it to the 3rd page (Omnicore, 2020).
It is therefore clear that a well-positioned website is more likely to be consulted than one that is on the umpteenth page. This is the reason why professional website positioning strategies must be implemented.
Ideally, to create and reference your site, After carrying out an SEO audit, only a professional will be able to identify the most appropriate SEO techniques for your situation: create optimized content, improve page loading parameters, net linking, refine internal linking, etc.
If you have a professional site, an optimized SEO will allow you to reach your target customers and attract new prospects. It should be noted that SEO is a long-term one; clearly, the improvement in your positioning results from the SEO efforts provided on a regular basis, and not from the amount of money that you put into play, as is the case at the SEA level.
The interest in doing SEA
Like SEO, SEA (Search Engine Advertising) is a type of web reference. It makes it possible to make a site visible and to bring traffic to it through the positioning of advertising windows.
Still called paid referencing, it offers results very quickly. Unlike natural referencing which is free, SEA requires the purchase of keywords at auction to make an advertisement. This purchase is made on distribution networks such as Google Ads or Bing Ads and guarantees that the site is highlighted on search engines.
To boost internet traffic on a new site, SEA is a great option. It is also very effective for the implementation of an advertising campaign within the framework of the launch of a new product for example.
This type of referencing is precise because it is directed toward a well-targeted audience, and makes it possible to obtain measurable results quickly. Among other things, you will be able to consult detailed reports on the performance of your ads.